What You Don't Know Can Hurt You: Taking Control of Your Online Brand Free Webinar
Presented by Tina Morton & Tiffany Seward
Recorded on April 16, 2014
What You Don't Know Can Hurt You: Taking Control of Your Online Brand
Have you ever searched for your office name online? If you did, were you satisfied with the results? Taking control of your online brand presents a strategy to discover and correct errors, and to monitor consumer mobile applications that impact perception of the assessment office.
This session examines how and what customers find when they search online for information about the assessment office and demonstrates how to leverage mobile communication services for the purpose of establishing and protecting the assessment office brand. For example, someone may only want to know the location or office hours. Without the exact web address, a customer typically uses keywords which may or may not produce accurate information. Finding and correcting online errors adds to the consistent, positive "image" or "branding" we seek to project of the assessment office.
Online branding happens with or without the conscious effort of the assessment office administrator. As more consumers shop, play and interact with government online, it's no surprise to find the assessment office listed among mobile communications services such as Yelp, Foursquare and Google+. Branding involves becoming familiar with the opportunities available through these services and staking your claim in order to take control of your own image.